How Online Retailers Get You to Impulse Buy

January 26th, 2012

If you have ever shopped on the internet you have seen the infamous Click here button that is on every advertisement. Online retailers use these buttons to entice online shoppers to learn more about a product in hopes that you will then purchase that product from there site. Another way that the click here button works is that every time you click that button a company like Google adwords will pay the owner of the website you clicked the button on a certain amount of money or a percentage of the sales. A third way that click here now buttons get you to click onto them is that when you open the webpage they expand to cover the entire page and you can either click the button or try to find the small x button that is somewhere on the ad to try and close it. Click here now buttons are the easiest way to advertise your product for sale.

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